Bob Zito has more than 30 years’ experience as a brand communications and advertising and public relations executive in the sports, financial, pharmaceutical and entertainment industries.
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As Sony’s Vice President of corporate communications, he helped rebrand the company as a global entertainment leader following Sony’s acquisitions of CBS Records and Columbia Pictures.
During his time as Chief Communications Officer and a member of the Management Committee of Bristol-Myers Squibb he guided the successful ‘Together we can prevail’ brand campaign, which focused on the company’s mission to help patients prevail over serious diseases. In all three roles, Bob handled many crisis communications assignments ranging from criminal issues, to business interruptions, to executive transitions. At Zito Partners and Ketchum Zito Financial, Bob has helped companies with similar crisis engagements, helping CEOs and Management Committees with critical business and personal issues.
Bob served as the Chairman of the Board for Pcubed, a global project and program management consultancy, serves as Vice Chairman of the FDNY Foundation, and serves on the boards of the Robert Wood Johnson University Hospital, and Cento Amici. He was also responsible for the New York Stock Exchange and Bristol-Myers Squibb Foundations. In 1998 he started the NYSE Fallen Heroes Fund, and in 1991, the Zito Family Scholarships at St. Peter’s Prep. He is a graduate of Fairfield University and completed the Advanced Management Program at Harvard University. A 1998 recipient of the Ellis Island Medal of Honor, Bob continues to be a guest lecturer at Rutgers University.