boblog300GMAG, a Berkeley Heights-based advisory service, has entered into a joint venture to represent companies and provide solutions to clients seeking access to public markets, to handle regulatory inquiries and to craft brand-related messaging for its clients.

“The team at GMAG, many of whom I have known personally for decades and respect from my time on Wall Street, are an outstanding group of executives who combined have more than 150 years of experience dealing with regulatory, technology and market structure issues, so important to companies in the financial industry today,” Zito said in a prepared statement. “Providing the combined benefit of our experience to GMAG clients will offer one-stop shopping and unrivaled experience for those companies.”

Zito will provide communications and marketing counsel for GMAG clients.

“Bob is a legend on Wall Street for his work at the New York Stock Exchange, and there is continuing benefit from the brand platform and foundation he and his team built,” Charles P. Dolan, GMAG managing member, said in a prepared statement. “His 20-plus years of management committee experience at the NYSE and at publicly-traded companies, coupled with his current work helping clients with crisis, marketing and communications issues, will be a significant benefit to GMAG clients.”